Huge amounts of data is generated through different sources by organizations as they have adopted many new approaches of providing better services. The information collected through different sources is amenable to be used for knowledge hidden in the data for business profits. Due to tremendous work pressure the employees fail to discover the ways in which the data can be used for future decision making. This in turn harms the profitability of the organizations.
Predictive analytics is area of statistics that deals with extracting information from data and using it to predict trends and behavior patterns that boost business profits. Predictive models can be designed to help businesses attract, retain and grow their most profitable customers.
However, the major problem faced by industry is the shortage of skilled professionals for analyzing information to gain customer insights. Our team at Chrome have experts that are always motivated to discover, interpret and find the meaningful patterns in data that help organizations in effective decision making.
Chrome provides analytics using following tools
Analytics using R:
R is for data analysts and for people who need a productive way to apply statistics over a large dataset. R performs a wide variety of functions, such as data manipulation, statistical modeling, and graphics. R is good for ad hoc analysis and exploring datasets.
Pros:
- Open Source
- Supports extensions
- Advanced statistical language
- Cross platform compatible
Cons:
- Memory management
- Quality of some packages is poor
Analytics using Python:
Python provides more generic approach to data science. Python is preferred in case of data manipulation and repeated tasks.
Pros:
- Open Source
- Supports multiple systems/platforms
- Extensive Support Libraries
- High Productivity and speed
Cons:
- Software performance
- Not Good for Mobile Development
- Database access Limitations
- Slower speed than C or C++
Benefits of Chrome Analytics services for your business
Improve customer relationship
Chrome helps you to use predictive analytics to predict the behavior of customers.
Delivering relevant products
Chrome will help you to build an analytics platform that will ensure that you stay competitive even when the demand or technology is changing.
Identify issues in business processes
Chrome can help you to use predictive analysis to focus on business processes that helps you avoid the inefficiencies that impact the company revenues. The data insights can help to eliminate ineffective practices and to develop valuable insights.
Marketing Optimization
Chrome helps you to use analytics to determine the outcomes of campaigns or efforts and can guide decisions for investment and consumer targeting.
Boosts Performance of employees
Chrome analytics helps employees for better forecasting and rework on their shortcomings to improve top-line and bottom-line performance.
